For UK businesses

More capacity.
Using AI.

We build your business a brain — grown from your own DNA, without losing what makes you, you.

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88% → 6%

Adopt AI vs. see enterprise-wide impact
2025 — McKinsey, State of AI Global Survey

+25.1%

AI productivity gain in services
Harvard/BCG 2024, 758 consultants studied

Three ways we help

Capture. Standardise. Automate.

First we capture what makes your firm yours — your standards, your judgement, the way you work. We turn it into guardrails the AI follows. Then it runs to your standard: your team does more, and every output still sounds like you, not generic AI.

Capture what makes you, you

We start with what your firm does well — your standards, your judgement, the patterns in how you work. The expertise that usually lives in people's heads, written down where the whole team can draw on it.

How we do this →

Set the guardrails

We turn that into rules the AI follows — guardrails that hold your bar on every output. Bid management, MLR review, briefing, attribution: your way of working becomes the firm's own IP.

How we do this →

Automate to your standard

Now the repetitive work runs to your standard — sounding like you, not generic AI. Your team is freed for the work that needs them. And when a workflow's reliable, you can charge for the outcome, not the hours.

See firms who've done this →

How we work

A senior operator, embedded with your team. Not an army of juniors.

Between the two of us we cover engineering, product judgement, and commercial design — whatever the problem in front of us calls for. You get that seniority working in your team's tools, on your team's problems.

No slide decks. No software to install. We solve the actual problem and leave when your team can run the result themselves.

What you're feeling

Your team's at capacity.

Hiring isn't fixing it. Pitches you used to win are taking longer. The long tail of clients eats the margin the top tier earns. Onboarding new business takes more from your team than the revenue covers. The model that built your firm — billable hours, headcount-driven growth — was the right answer when hiring kept pace with demand. And the AI you've tried is fast, but everything it makes sounds like everyone else's. AI just opened a new option underneath it — if it can be made to sound like you.

Revenue stall

4.6%

Revenue growth in 2024, down from 7.8% the year before. Well below the five-year average of 8.7%. — SPI Research 2025, 403 firms surveyed

Cost of a review

$1.2M

Collective cost of a single major agency review. Pitch costs are up more than 25% over recent years. — ANA/4A's, Cost of the Pitch

For the macro case behind the shift, see why now →

How an engagement runs

Three steps. Sprint cadence. You stay in control.

We work inside your existing tools — Slack, Teams, your ERP. No bespoke platform; we hand the work back to your team.

Week 1–2

Find the friction

We start with the question: "what's causing you the biggest pain with clients or prospects right now?" The answer surfaces the work worth standardising first — where the commercial leverage is highest. The first fix lands there.

Sprint 1

Ship the first fix

Hands-on alongside your team. Fix one painful workflow inside your existing tools. Two weeks to ship; the team takes it over.

Sprint 2+

Compound what works

Each sprint adds to your firm's system. When a workflow's reliable enough to charge for externally, that becomes a new revenue line — based on outcomes, not hours.

The pattern, at scale

Not theoretical.

Public examples across legal (Crosby), insurance (Tractable), healthcare (Tempus AI, PathAI), financial research (AlphaSense), and ad-tech (The Trade Desk) have made the move — at exit valuations that look like software, not billable hours.

See the six exits and the verticals where the pattern works →

Why we're doing this

What will businesses need in a post-AI world?

We started Lama Lama because we think the work people do — and the businesses they do it in — will look very different in a post-AI world. We don't claim to have the whole answer. But it's the question we've chosen to spend our time on: what will the roles, and the businesses, of the future actually need?

There are two of us. Iain has spent his career in product and engineering — he led the productisation of Essence Global's services into the revenue line behind its acquisition by WPP, and took Harbr from Series A to Series B. Mary has spent 15+ years in business development and bid management — over £500m in sales, leading bid teams at Nomensa and the Behavioural Insights Team.

Between us, we've worked both sides of the shift we help with — building the systems, and winning the work. That's the perspective we bring.

Iain Niven-Bowling

Product & Engineering

Mary Niven-Bowling

Business Development

“The work people do in the future will need a radically different approach. That’s what we’re focused on — what the businesses of the future will need.”

How we work together

Four ways in.

Start with a focused conversation. Move to a defined sprint with your team. Or bring us in as embedded leadership. Whichever fits where you are.

Advisory

A focused session to surface what's worth automating in your business. Half- or full-day. Zero ongoing commitment.

"I need a clear-eyed view on where to start — and whether this even makes sense for us."

Engagement

An initial sprint with your team at the coal face. Hands on — fixing data, building the first fix, validating it side by side. Two-week cadence; the work compounds from there.

"I want hands in the building with us — fixing the slow parts and shipping the new ones. Not another strategy deck."

Fractional

Embedded CPO (and CTO if you need it). 1–2 days a week reserved capacity. 8-week minimum.

"I need senior product leadership in the building, not on a slide deck."

Outcome-linked

Annual licence with 3-month get-out. Priced on the outcome we create together — not on time spent. For mature builds.

"We've identified the opportunity and we want a partner invested in the outcome, not the hours."

Next step

Stop selling time.
Start selling the outcome.

A 30-minute conversation to map your service lines, surface the first thing worth automating, and figure out what a new revenue line could realistically look like in your business. No obligation.